Key differences exist between brand and product management, and, yet, both are crucial to the success of a product or service. In this course, students will explore the many elements of brand management, including brand architecture, the development and sustainability of the brand, brand positioning, and the perceived value of the brand. Students will analyze competitive information, and can learn to apply that knowledge in areas such as product differentiation. Throughout the course, students also will examine the critical business skills, tools, and techniques necessary for effective product management. Students will focus on the stages of a product's lifecycle, consumer demand and pricing, multichannel product management, and the fundamentals of profit and loss management.
- Bachelor’s degree conferred
- Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Dept of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned, course names/numbers and dates of attendance.
- Cumulative GPA of 2.5 or higher.