From Marketing Strategy to Execution

MRKT6900 - From Marketing Strategy to Execution

Graduate Semester | 3 credits | 8 Weeks

Start Date

Availability:
  • In Stock

$2,915.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

Course Description

How can a marketing plan help a business meet its goals and objectives? How can a marketing plan help capitalize on consumer insights and trends? How can the latest innovations and communication strategies be used to reach the target audience? In this course, students will be immersed in all aspects of developing a comprehensive 3-year marketing plan that aligns with an organization's business strategy and helps marketers make better decisions about their products, services, customers, brand, and competition. Students can learn to apply best practices for market segmentation, consumer insights, competitive analysis, brand positioning and strategy, and consumer acquisition and retention strategies, as well as developing tactical ideas for each strategy, and providing financial justification for the plan

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Admission Requirements

  • Bachelor’s degree conferred
  • Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Dept of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned, course names/numbers and dates of attendance.
  • Cumulative GPA of 2.5 or higher.

Start Date

Availability:
  • In Stock

$2,915.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Upload Document(s)
  • 5Make payment and submit application
  • 6Start learning
-or-
Contact an enrollment specialist directly at 1-855-621-4892