Market Research and Customer Insights

WMBA6663 - Market Research and Customer Insights

Graduate Semester | 3 credits | 8 Weeks

Start Date

Availability:
  • In Stock

$2,945.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

Course Description

Understanding consumer behavior is essential for developing and effectively marketing products and services. In this course, students can learn how to use customer data and insights to improve strategic marketing decisions and improve performance. Students have the opportunity to analyze factors that influence buyer behavior during all stages of the purchasing process and to consider how learnings can be translated into product strategy and related marketing decisions. Additionally, students will study market segmentation and targeting practices as a key means of differentiation.

Related Programs


Admission Requirements

  • Bachelor’s degree conferred
  • Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Dept of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned, course names/numbers and dates of attendance.
  • Cumulative GPA of 2.5 or higher.

Start Date

Availability:
  • In Stock

$2,945.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Upload Document(s)
  • 5Make payment and submit application
  • 6Start learning
-or-
Contact an enrollment specialist directly at 1-855-621-4892