Marketing Communications

MRKT4511 - Marketing Communications

Undergraduate | 5 Quarter Credits | 6 Weeks

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$1,800.00
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  • feature icon Undergraduate
  • feature icon 5 Quarter Credits
  • feature icon 6 Weeks
  • feature icon Faculty Led

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Course Description

Students in this course prepare to engage effectively in the practice of developing targeted communications-written, spoken, broadcast, and printed-that specifically support the marketing initiatives and strategies of any planned effort. Students hone their problem-solving and creative skills while practicing with marketing tools, such as integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. They use basic marketing principles to assess successful and failed marketing communications efforts and create a portfolio of useable approaches.

Related Programs


Admission Requirements

  • Have one of the following:
    • High school diploma;
    • GED Conferred; or
    • Collegiate transcript including 12 or more credits completed as a degree-seeking student
  • Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Department of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned (if applicable), course names/numbers and dates of attendance
  • In addition to meeting the above criteria, candidates must also meet at least one of the following:
    • Be 21 years of age or older;
    • Be less than 21 years of age with 12 quarter credit hours of college credit;
    • Be active military or a veteran (must provide documentation of service)
  • You can review more detailed admission requirements in the Walden University Student Handbook.

Payment Plan Available!

Spread your cost over two

easy payments

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Upload Document(s)
  • 5Make payment and submit application
  • 6Start learning
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Contact an enrollment specialist directly at 1-855-621-4892