Students in this course prepare to engage effectively in the practice of developing targeted communications-written, spoken, broadcast, and printed-that specifically support the marketing initiatives and strategies of any planned effort. Students hone their problem-solving and creative skills while practicing with marketing tools, such as integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. They use basic marketing principles to assess successful and failed marketing communications efforts and create a portfolio of useable approaches.
Have one of the following:
- High school diploma;
- GED Conferred; or
- Collegiate transcript including 12 or more credits completed as a degree-seeking student
Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Department of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned (if applicable), course names/numbers and dates of attendance
Meet one of the following requirements:
- 21 years of age or older;
- Concurrently enrolled at another higher education institution;
- Active military or veteran; or
- Completion of 60 quarter credits from an accredited US higher education institution.