Marketing for Competitiveness

WMBA6060 - Marketing for Competitiveness

Graduate Semester | 3 credits | 8 Weeks

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$2,945.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

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Course Description

Effective managers know that a clear understanding of the role of marketing, as well as a grasp of effective marketing practices, is essential for organizations to succeed in today's fast-paced, competitive environment. In this course, students gain a working knowledge of both marketing theory and the practical application of innovative marketing tools and strategies. Students also explore how product, price, place, promotion, and people contribute to the marketing mix as they explore research-based insights into consumer behavior. Topics include product and service differentiation, competitive analysis, relationship marketing, coordination of marketing functions, and distribution strategies.

Related Programs


Admission Requirements

  • Bachelor’s degree conferred
  • Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Dept of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned, course names/numbers and dates of attendance.
  • Cumulative GPA of 2.5 or higher.

Start Date

Availability:
  • In Stock

$2,945.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Upload Document(s)
  • 5Make payment and submit application
  • 6Start learning
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Contact an enrollment specialist directly at 1-855-621-4892