COMM6110 - Media Effects: Mass Media in Modern Society

Course Description

Today's mass media is constantly evolving. Technological advances have shifted the concept of mass media from analog waves to digital bytes. Both content creators and consumers alike interact with their media in new ways. Through this course students prepare for today's global audience. In this course, students examine the history and evolution of the mass media landscape. They explore the theories, concepts, and trends that support informed digital consumers and content creators. Also, students explore the effects of media on consumer actions and the ethical boundaries that arise in creating mass media. Ultimately, their study will reveal the impact of social media, the effects of media on society, and the nature of the global mass media audience.