Digital Marketing Specialist

SIMP3001 - Digital Marketing Specialist

Professional Certificate | Non Credit or CE | Estimated 240-Hour Workload

In Collaboration with Simplilearn Logo
Availability:
  • In Stock

$1,499.00

How To Enroll?
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Non Credit or CE
  • feature icon Estimated 240-Hour Workload
  • feature icon Self Paced Learning & Live Virtual Classroom
  • feature icon 1-Year Access
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Essential Digital Skills To Help You Achieve Your Career Goals

Looking to develop digital and technology skills you can apply immediately to move your career forward? Watch this to learn about our exciting new professional development offerings from Simplilearn.

Description

This digital marketing Professional Certificate will transform you into a complete digital marketer with expertise in the top eight digital marketing domains: search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

  • Access to essential marketing tools
  • 45+ Projects and Stukent Labs offering marketing planning exercise
  • Case Studies from Harvard Business Publishing Education

Industry Certification Alignment

OMCP Logo
Google LogoMicrosoft Logo

Course Delivery Method

  • Online self-paced video-based learning (OSL)
  • Live virtual classroom (LVC) conducted by industry’s leading digital marketing coaches

What You Will Learn

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing online training provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset.

Tools Covered

Facebook, Facebook Insights, Facebook Ads, Google Analytics, Google Keyword Partner, Google Trends, Google Ads, Google Ad Manager, Google Data Studio, YouTube, YouTube Analytics, Instagram, LinkedIn, Twitter, Twitter Ads, LinkedIn Ads, Uber Suggest, Qlik, CrazyEgg, Feng-GUI, Hitwise, SimilarWeb, BingAds, Majestic, Moz, Raven, SE Ranking, SemRush, SpyFu, Buffer, Hootsuite

Eligibility

  • Must be 18 or older

Refund Policy

You will have seven days to request a full refund after purchase. No hidden fees. All books and materials are included with purchase.

Curriculum

  • Course 1 - Mastering SEO, Content Marketing, PPC, and Digital Analytics

    This course will help you master the digital channels such as search engine optimization (SEO), content marketing pay per click, programmatic and digital analytics

    • Attend one LVC batch or complete 85% OSL; pass a project; no test criteria
  • Course 2 - Mastering Social Media, Mobile Marketing, and Digital Strategy

    This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, Facebook marketing, YouTube marketing, email and mobile marketing, and marketing automation.

    • Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
  • Course 3 - Advanced Web Analytics

    This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more.

    • Complete 85% OSL; pass a project; pass assessment test with 60% or higher
  • Course 4 - Advanced Search Engine Optimization (SEO)

    The Advanced Search Engine Optimization (SEO) course is designed to help prepare you to become an industry-ready SEO professional. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more. You’ll also acquire extensive project experience to prepare you for managing inbound marketing initiatives.

    • Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 75% or higher
  • Course 5 - Advanced Pay Per Click (PPC)

    The Advanced PPC course is designed to transform you into an industry-ready paid marketing professional. Follow a clear, structured learning path recommended by industry experts to fast-track your career. You will learn to master the nuances of PPC, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

    • Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
  • Course 6 - Advanced Social Media

    The Advanced Social Media Course combines the disciplines of advanced social media, advanced content marketing and advanced web analytics to help you elevate your brand and execute compelling social campaigns.

    • Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
  • Electives - Optional Learning

    • Advanced Mobile Marketing
    • Advanced Email Marketing
    • Advanced Content Marketing
    • Advanced Website Conversion Rate Optimization
    • HubSpot Email Marketing Certification Training

Awards

Certificate of Achievement For Digital Marketing Specialist Program

Certificate of Achievement For Digital Marketing Specialist Program

Availability:
  • In Stock

$1,499.00

How To Enroll?
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Non Credit or CE
  • feature icon Estimated 240-Hour Workload
  • feature icon Self Paced Learning & Live Virtual Classroom
  • feature icon 1-Year Access

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Marketing managers
  • Digital marketing specialists
  • Marketing or sales srofessionals
  • Management, engineering, business, or communication graduates
  • Entrepreneurs or business owners
  • Marketing consultants

Things To Know About Walden's Partnership With Simplilearn

Simplilearn is one of the world’s leading online training providers. Walden University's School of Lifelong Learning is partnering with Simplilearn to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with Simplilearn are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. Once a learner purchases and registers for a course, access will be through the Simplilearn learning environment and supported by Simplilearn’s faculty and technical staff.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will have access to Simplilearn’s learning environment and be supported by Simplilearn’s faculty and technical staff.

Some Simplilearn courses may be aligned with industry-specific certifications. Requirements for industry certifications are based on a combination of applied industry experience, education and certification exam results. Those who wish to pursue these certifications will be prepared to demonstrate knowledge and expertise for the certification exams through the successful completion of course content.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Upon successfully completing the full learning path, you will receive an email within 48 hours with a link to access your certificate issued by Walden University and Simplilearn.

You can register for live virtual classrooms through the online course platform, where you can view the schedule for all live, instructor-led online classes offered, allowing you to select and register for a class time that is convenient for you.

For any technical issues within the classroom, Simplilearn will provide support to learners. For any issues with logins, refunds, billing, or records, please contact lifelonglearning@mail.waldenu.edu.