Communicating Using Social and Digital Media

COMM6130 - Communicating Using Social and Digital Media

Graduate Semester | 3 credits | 8 Weeks

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$2,510.00

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  • feature icon 3 credits
  • feature icon 8 Weeks
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Course Description

While some companies may still be asking, "Why should we care about social media?" most are now asking, "How can we leverage the power of social media?" In this course, students examine how social media has changed the way consumers interact with brands and apply elements of storytelling to develop a social media strategy for an organizational scenario. In addition, students explore issues of ethics, privacy, and media law that are heightened by social media and digital communication distribution. Topics include types of social media, audience appropriateness, reputation management, social media strategy, evaluation methods, and the communications regulatory environment, including media law and privacy.

Related Programs


Admission Requirements

  • Bachelor’s degree conferred
  • Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Dept of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned, course names/numbers and dates of attendance.
  • Cumulative GPA of 2.5 or higher.

Start Date

Availability:
  • In Stock

$2,510.00

How To Enroll?
  • feature icon Graduate
  • feature icon 3 credits
  • feature icon 8 Weeks
  • feature icon Faculty Led

Payment Plan Available!

Spread your cost over two

easy payments

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Upload Document(s)
  • 5Make payment and submit application
  • 6Start learning
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