Marketing a service requires a different approach than marketing a traditional product. Services and products each serve different emotional, physical, and intellectual needs, so marketers must learn to present them strategically to consumers. In this course, students evaluate how service marketing differs from product marketing. They explore concepts such as the service marketing mix, total quality management, customer perceptions of services, and the pricing of services. They assess and discuss the role of pricing, the importance of adopting strategies, and the role of service environments. For a practical understanding of the service industry and marketing, students develop a comprehensive plan in the context of real-world service challenges.
Have one of the following:
- High school diploma;
- GED Conferred; or
- Collegiate transcript including 12 or more credits completed as a degree-seeking student
Unofficial transcript(s) from institution(s) with accreditation recognized by Council for Higher Education Accreditation (CHEA) or US Department of Education. Unofficial transcripts must include the name of the institution, student name, grades earned, credits earned, degree earned (if applicable), course names/numbers and dates of attendance
Meet one of the following requirements:
- 21 years of age or older;
- Concurrently enrolled at another higher education institution;
- Active military or veteran; or
- Completion of 60 quarter credits from an accredited US higher education institution.