Description

Google “how to start a podcast” and you’ll find a wealth of results aimed at entrepreneurs, focusing on topics like cross-marketing and monetization. But when you are starting a private podcast for an established audience of employees, your considerations are different—you don’t need to know how to become a famous podcast host. Instead, you need to learn how to strategize and plan for a successful internal podcast through first identifying your podcast’s purpose, audience, format, duration, and frequency. This course will take you step-by-step through crucial preproduction elements, helping you build a strong, strategic foundation for your internal podcast.

What You Will Learn

Upon successful completion of this micro-course, you will be able to:

Articulate the reason for your private podcast
Write a listener persona
Evaluate common podcast formats and decide your own
Choose your episode duration and frequency
Complete a strategic plan workbook

Eligibility

Must be 18 or older

Refund Policy

You will have 24 hours, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. No hidden fees. All books and materials are included with purchase.

Faculty Bio

Anne Shiell

Anne Shiell has more than 10 years of experience in higher education, teaching writing in the classroom, online, and using education technology. She currently teaches in Walden University’s School of Interdisciplinary Undergraduate Studies. Previously, she worked in leadership roles in Walden’s Writing Center, most recently as the resource manager of student and faculty webinars and a project lead for interactive e-learning modules. During her time at the Writing Center, she co-founded the podcast “WriteCast: A Casual Conversation for Serious Writers” and produced 70 episodes. Shiell holds a BA in English from St. Olaf College in Northfield, Minnesota, and an MA in English from the University of Minnesota Duluth, where she taught composition courses as a faculty member in the Department of Writing Studies.

Curriculum

Introduction
Review benefits of private podcasts and common podcasting vocabulary and definitions. Download the workbook that you will use throughout the course to take notes and document your podcast’s strategic plan.
Articulating Your Podcast’s Purpose
Listen to popular podcasts to identify their purposes and begin identifying the reason behind your podcast through problem- and vision-based scenarios. Reflect and free write on your podcast’s purpose and goal.
Identifying Your Audience
Identify your podcast’s target audience, review example listener personas, and create your own listener persona to help guide your podcasting decisions. .
Choosing Your Format
Explore common podcasting formats and what makes them effective or ineffective. Practice identifying podcast formats and reflecting on the best format for your podcast.
Deciding Your Duration and Frequency
Follow five steps to help you think strategically about your podcast episode duration. Explore hypothetical podcasters’ decisions about frequency, and discover how your own podcast’s purpose, audience, time, and content play into your own frequency choices. Reflect and free write on your podcast’s duration and frequency.

Features

Varied Learning Activities

Participate in a combination of reading, listening, interactive exercises, reflecting, and planning.

Course Workbook

Translate your learnings into action after each lesson and complete the course with a strategic podcasting plan.

Flexible Learning

Easily consumable segments to adapt around your busy life

Awards

Micro-Course Badge for Creating A Private Podcast: Strategizing and Planning

$45.00

How To Enroll?

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How to enroll?

1Add course to cart
2Create your account
3Register for course
4Make payment and submit application
5Start learning

-or-

email [email protected] for additional assistance

Who is this for

Professionals starting a private podcast for their students, team, department, or company. Basic technological literacy and prior knowledge of what an audio podcast is will be required.