Creating A Private Podcast: Strategizing and Planning

WMCP1022 - Creating A Private Podcast: Strategizing and Planning

Micro-Course | No Credit or CE | Estimated 1-Hour Workload

  • feature icon Professional Development
  • feature icon All Level
  • feature icon No Credit or CE
  • feature icon Estimated 1-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

Description

Google “how to start a podcast” and you’ll find a wealth of results aimed at entrepreneurs, focusing on topics like cross-marketing and monetization. But when you are starting a private podcast for an established audience of employees, your considerations are different—you don’t need to know how to become a famous podcast host. Instead, you need to learn how to strategize and plan for a successful internal podcast through first identifying your podcast’s purpose, audience, format, duration, and frequency. This course will take you step-by-step through crucial preproduction elements, helping you build a strong, strategic foundation for your internal podcast.

What You Will Learn

Upon successful completion of this micro-course, you will be able to:

  • Articulate the reason for your private podcast
  • Write a listener persona
  • Evaluate common podcast formats and decide your own
  • Choose your episode duration and frequency
  • Complete a strategic plan workbook

Eligibility

  • Must be 18 or older

Refund Policy

You will have 24 hours, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. No hidden fees. All books and materials are included with purchase.

Faculty Bio

Curriculum

  • Introduction

    Review benefits of private podcasts and common podcasting vocabulary and definitions. Download the workbook that you will use throughout the course to take notes and document your podcast’s strategic plan.

  • Articulating Your Podcast’s Purpose

    Listen to popular podcasts to identify their purposes and begin identifying the reason behind your podcast through problem- and vision-based scenarios. Reflect and free write on your podcast’s purpose and goal.

  • Identifying Your Audience

    Identify your podcast’s target audience, review example listener personas, and create your own listener persona to help guide your podcasting decisions. .

  • Choosing Your Format

    Explore common podcasting formats and what makes them effective or ineffective. Practice identifying podcast formats and reflecting on the best format for your podcast.

  • Deciding Your Duration and Frequency

    Follow five steps to help you think strategically about your podcast episode duration. Explore hypothetical podcasters’ decisions about frequency, and discover how your own podcast’s purpose, audience, time, and content play into your own frequency choices. Reflect and free write on your podcast’s duration and frequency.

Features

Varied Learning Activities

Varied Learning Activities

Participate in a combination of reading, listening, interactive exercises, reflecting, and planning.

Action Plan

Course Workbook

Translate your learnings into action after each lesson and complete the course with a strategic podcasting plan.

Flexible Learning

Flexible Learning

Easily consumable segments to adapt around your busy life

Awards

Micro-Course Badge

Micro-Course Badge for Creating A Private Podcast: Strategizing and Planning

  • feature icon Professional Development
  • feature icon All Level
  • feature icon No Credit or CE
  • feature icon Estimated 1-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Professionals starting a private podcast for their students, team, department, or company. Basic technological literacy and prior knowledge of what an audio podcast is will be required.