Digital Marketing Strategy

MIND2300 - Digital Marketing Strategy

Micro-Course | Continuing Education Units | Estimated 3-Hour Workload

In Collaboration with Mindedge Logo
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

Description

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Continuing Education Units and Credits

IACET CEUs: 0.3 | HRCI Credits: 3 | SHRM PDCs: 3

Upon successful completion, learners can download MindEdge continuing education certificates from the classroom. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing.
  • Discuss the differences between an integrated and non-integrated digital marketing strategy.
  • Describe the five stages of a digital marketing strategy.
  • Explain how digital marketing elements can address strategic needs.
  • Describe the customer journey and how it applies to digital marketing.
  • Explore the use of a digital SWOT in assessing marketing efforts.
  • Explain the use of SMART goals in the planning stage.
  • Describe the use of the Plan, Do, Check, Act model in digital marketing.
  • Explain how lessons learned are integrated into digital marketing.
  • Describe the key ethical and legal issues in digital marketing.
  • Discuss best practices in fashioning a digital marketing strategy.

Eligibility

  • Must be 18 or older

Refund Policy

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. No hidden fees. All books and materials are included with purchase.

Features

Ask an Expert

Ask an Expert

Receive answers to your course questions directly from an expert in the field

Interactive Content

Interactive Content

Learn through games, flashcards, and other engaging content

Real-World Case Studies

Real-World Case Studies

Learn knowledge and best practices through relevant scenarios

Awards

Certificate of Completion

Certificate of Completion in Digital Marketing Strategy

  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Digital marketing specialists and managers
  • Social media strategists and specialists
  • Marketing specialists
  • Public relations professionals
  • Brand managers

Things To Know About Walden's Partnership With MindEdge

Founded by Harvard and MIT educators in 1998, MindEdge is a leading online training provider that has served more than three 3 million learners. Walden University’s School of Lifelong Learning is partnering with MindEdge to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with MindEdge are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will access the course content in the Walden learning environment and will be supported by MindEdge’s experts and Walden’s staff. You can always contact lifelonglearning@mail.waldenu.edu for additional assistance.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Most courses offer continuing education units (e.g., CEU, PDU, SHRM, HRCI, CFRE, ISC2). Once you have successfully completed and passed your course, you will have access to the continuing education certificate(s) offered.

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. There are no hidden fees, and all books and materials are included with purchase. If you have any questions or would like to request a refund, contact us at lifelonglearning@mail.waldenu.edu.