Social Media Marketing

MIND2700 - Social Media Marketing

Micro-Course | Continuing Education Units | Estimated 3.5-Hour Workload

In Collaboration with Mindedge Logo
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3.5-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

Description

Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

Continuing Education Units and Credits

IACET CEUs: 0.35 | HRCI Credits: 3.5 | PMI PDUs: 3.5 | SHRM PDCs: 3.5

Upon successful completion, learners can download MindEdge continuing education certificates from the classroom. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

  • Define social media, name several platforms, and explain the benefits and drawbacks of using each platform.
  • Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content.
  • List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation.
  • Describe why and how a company should monitor social media.
  • Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement.
  • Set social media marketing objectives that correlate to specific sales and growth goals.
  • Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so.
  • Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms.
  • Explain how to reach influencers and name at least two relevant influencers in the learner's industry.
  • Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size.

Eligibility

  • Must be 18 or older

Refund Policy

You will have seven days to request a full refund after purchase. No hidden fees. All books and materials are included with purchase.

Features

Ask an Expert

Ask an Expert

Receive answers to your course questions directly from an expert in the field

Interactive Content

Interactive Content

Learn through games, flashcards, and other engaging content

Real-World Case Studies

Real-World Case Studies

Learn knowledge and best practices through relevant scenarios

Awards

Certificate of Completion

Certificate of Completion in Social Media Marketing

  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3.5-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Digital marketing specialists and managers
  • Social media strategists and specialists
  • Marketing specialists
  • Public relations professionals
  • Brand managers

Things To Know About Walden's Partnership With MindEdge

Founded by Harvard and MIT educators in 1998, MindEdge is a leading online training provider that has served more than three 3 million learners. Walden University’s School of Lifelong Learning is partnering with MindEdge to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with MindEdge are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will access the course content in the Walden learning environment and will be supported by MindEdge’s experts and Walden’s staff. You can always contact lifelonglearning@mail.waldenu.edu for additional assistance.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Most courses offer continuing education units (e.g., CEU, PDU, SHRM, HRCI, CFRE, ISC2). Once you have successfully completed and passed your course, you will have access to the continuing education certificate(s) offered.

You will have seven calendar days to request a full refund after your date of purchase. There are no hidden fees, and all books and materials are included with purchase. If you have any questions or would like to request a refund, contact us at lifelonglearning@mail.waldenu.edu.