Content Marketing

MIND2200 - Content Marketing

Micro-Course | Continuing Education Units | Estimated 5-Hour Workload

In Collaboration with Mindedge Logo
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 5-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

Description

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

Continuing Education Units and Credits

IACET CEUs: 0.35 | HRCI Credits: 3.5 | SHRM PDCs: 3.5

Upon successful completion, learners can download MindEdge continuing education certificates from the classroom. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

  • Define content marketing, and explain how it relates to social media and SEO.
  • List the major types of content used in content marketing, and explain the strengths of each.
  • Explain the purpose and goals of a content marketing plan.
  • Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel.
  • Articulate the advantages of audience targeting and audience segmentation.
  • Explain the role of influencers in content marketing.
  • Describe the process of channel management, and explain why it is important to furthering your marketing goals.
  • Articulate the unique importance of video to content marketing campaigns.
  • Explain the importance of measuring your campaign's effectiveness, and list the major performance metrics.
  • Explain the advantages of repurposing content.
  • Define a content audit, and explain its importance in content marketing.

Eligibility

  • Must be 18 or older

Refund Policy

You will have seven days to request a full refund after purchase. No hidden fees. All books and materials are included with purchase.

Features

Ask an Expert

Ask an Expert

Receive answers to your course questions directly from an expert in the field

Interactive Content

Interactive Content

Learn through games, flashcards, and other engaging content

Real-World Case Studies

Real-World Case Studies

Learn knowledge and best practices through relevant scenarios

Awards

Certificate of Completion

Certificate of Completion in Content Marketing

  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 5-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Content marketing specialists and managers
  • Digital marketers
  • Public relations professionals
  • Social media strategists and specialists
  • Media planners

Things To Know About Walden's Partnership With MindEdge

Founded by Harvard and MIT educators in 1998, MindEdge is a leading online training provider that has served more than three 3 million learners. Walden University’s School of Lifelong Learning is partnering with MindEdge to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with MindEdge are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will access the course content in the Walden learning environment and will be supported by MindEdge’s experts and Walden’s staff. You can always contact lifelonglearning@mail.waldenu.edu for additional assistance.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Most courses offer continuing education units (e.g., CEU, PDU, SHRM, HRCI, CFRE, ISC2). Once you have successfully completed and passed your course, you will have access to the continuing education certificate(s) offered.

You will have seven calendar days to request a full refund after your date of purchase. There are no hidden fees, and all books and materials are included with purchase. If you have any questions or would like to request a refund, contact us at lifelonglearning@mail.waldenu.edu.