Search Engine Optimization

MIND2600 - Search Engine Optimization

Micro-Course | Continuing Education Units | Estimated 3-Hour Workload

In Collaboration with Mindedge Logo
  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

Description

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course engages learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

Continuing Education Units and Credits

IACET CEUs: 0.3 | HRCI Credits: 3 | SHRM PDCs: 3

Upon successful completion, learners can download MindEdge continuing education certificates from the classroom. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

  • Address SEO as a business process, identifying how it fits within traditional communications and marketing roles.
  • Define the components of a web page and how each contributes to search engine rankings.
  • Describe how search engines find and rank web site content.
  • Identify strategies for enhancing search engine ranking.
  • Demonstrate successful application of the concepts learned to real-world scenarios.

Eligibility

  • Must be 18 or older

Refund Policy

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. No hidden fees. All books and materials are included with purchase.

Features

Ask an Expert

Ask an Expert

Receive answers to your course questions directly from an expert in the field

Interactive Content

Interactive Content

Learn through games, flashcards, and other engaging content

Real-World Case Studies

Real-World Case Studies

Learn knowledge and best practices through relevant scenarios

Awards

Certificate of Completion

Certificate of Completion in Search Engine Optimization

  • feature icon Professional Development
  • feature icon All Level
  • feature icon Continuing Education Units
  • feature icon Estimated 3-Hour Workload
  • feature icon Self-Paced
  • feature icon Accessible for 180 days

How to enroll?

  • 1Add course to cart
  • 2Create your account
  • 3Register for course
  • 4Make payment and submit application
  • 5Start learning
-or-
email lifelonglearning@mail.waldenu.edu for additional assistance

Who is this for

  • Website administrators
  • SEO specialists
  • Digital marketing specialists and managers
  • Aspiring web developers

Things To Know About Walden's Partnership With MindEdge

Founded by Harvard and MIT educators in 1998, MindEdge is a leading online training provider that has served more than three 3 million learners. Walden University’s School of Lifelong Learning is partnering with MindEdge to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with MindEdge are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will access the course content in the Walden learning environment and will be supported by MindEdge’s experts and Walden’s staff. You can always contact lifelonglearning@mail.waldenu.edu for additional assistance.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Most courses offer continuing education units (e.g., CEU, PDU, SHRM, HRCI, CFRE, ISC2). Once you have successfully completed and passed your course, you will have access to the continuing education certificate(s) offered.

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. There are no hidden fees, and all books and materials are included with purchase. If you have any questions or would like to request a refund, contact us at lifelonglearning@mail.waldenu.edu.