Google Analytics

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$79.00

How To Enroll?

Description

Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.

Continuing Education Units and Credits

IACET CEUs: 0.3 | 3 PMI PDUs | SHRM PDCs: 3

Upon successful completion, learners can download MindEdge continuing education certificates from the classroom. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

Understand the practice of Web Analytics and how Google Analytics is used as a tool in this field.
Articulate the basic concepts behind Google Analytics including metrics, dimensions, and goal-tracking.
Know how to set up a Google Analytics Account and the tracking code that pulls data from websites and applications.
Understand organizational goals for analytics, visitors, goals, and goal values.
Analyze website traffic reports and compare data for marketing and sales purposes.
Describe the differences between dimensions and metrics and how they are used to analyze web traffic.
Create Google Analytics' Audience, Acquisition, Behavior, and Conversions reports and translate data from those reports into actionable plans.
Discuss the average session duration, bounce rate, pages per session, page views, and how each plays a role in a digital measurement plan.
Understand how views, filters, and segmentations work in digital analytics.
Describe SEO and how it impacts web traffic.
Explain how to use Google Analytics for Ecommerce, B2B, and content publishing.

Eligibility

Must be 18 or older

Refund Policy

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. No hidden fees. All books and materials are included with purchase.

Features

Ask an Expert

Receive answers to your course questions directly from an expert in the field

Interactive Content

Learn through games, flashcards, and other engaging content

Real-World Case Studies

Learn knowledge and best practices through relevant scenarios

Awards

Certificate of Completion in Google Analytics

$79.00

How To Enroll?

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How to enroll?

1Add course to cart
2Create your account
3Register for course
4Make payment and submit application
5Start learning

-or-

email [email protected] for additional assistance

Who is this for

Digital marketing specialists and managers
Social media strategists and specialists
Business professionals
Small business owners
Aspiring data analysts

Things To Know About Walden's Partnership With MindEdge

Founded by Harvard and MIT educators in 1998, MindEdge is a leading online training provider that has served more than three 3 million learners. Walden University’s School of Lifelong Learning is partnering with MindEdge to offer courses in high-demand, focused areas to help learners upskill.

Courses offered in partnership with MindEdge are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps.

Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will access the course content in the Walden learning environment and will be supported by MindEdge’s experts and Walden’s staff. You can always contact [email protected] for additional assistance.

You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Most courses offer continuing education units (e.g., CEU, PDU, SHRM, HRCI, CFRE, ISC2). Once you have successfully completed and passed your course, you will have access to the continuing education certificate(s) offered.

You will have seven days, or until you receive your completion certificate, to request a full refund after purchase, whichever comes first. There are no hidden fees, and all books and materials are included with purchase. If you have any questions or would like to request a refund, contact us at [email protected].